The Financial Times

Concepts, copy, and design for The Financial Times, with Essence.

Over the past year, I've had the opportunity to join Essence London and cultivate a strong relationship with our partners at the FT. Through standard banners, rich media units, digital out of home, and our first tv spots, we've been able to keep FT readers interested and continue to uncover new sources of value and fresh opportunities for meaningful interactions for the brand.
For every new campaign, I'm responsible for concept, initial storyboards, copy, and content for innovative solutions like our quiz banner.
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