Netflix

A collection of work, live and speculative, completed for Netflix with Essence.

A programmatic approach to mobile DR that targets users based on local time, weather and browsing habits. The result is a spookily accurate message tailored to the individual user, suggesting they try Netflix at key moments. 
A rich media ad that profiles two characters from a Netflix Canada tv spot, leveraging the “What’s the password?“ punchline along the way. The ad and its extensions ran on ESPN.com, NFL.com and the Bleacher Report in November 2014.
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